Site Audit

Technical Audit

Evaluates the technical parameters of the Internet site.

• The correctness of the code.
• General operability.
• The speed of loading and working on desktop and mobile devices.
• Presence of viruses and malicious code.
• Hosting parameters and server settings.
• The functionality and parameters of the CMS.
• The structure of the data.
• The correct functioning of different components of the site.

Search engine audit

Determines the extent to which the resource meets the requirements of search engines, as well as how competently SEO-optimization is carried out. It includes such work:

• Checking how search engines see the site, including in the dynamics.
• Analysis of the semantic core.
• Verification of indexation.
• Evaluation of internal optimization.
• Study of link mass as part of external optimization.

Marketing audit

Evaluates the effectiveness of the site as a business tool. Provides an analysis in which:

• The positioning of the company/blog is studied.
• Advantages and disadvantages in comparison with competitors are determined.
• The USP is studied.
• The completeness of information necessary for the client to make a positive decision to buy or use the site is studied.
• The quality of traffic checks.
• CA and its peculiarities are defined.
• The subtleties and peculiarities of lead generation are revealed.

Checking the usability of the site

Evaluates the usability of a web resource. Site audit in this direction is:

• Expert.
• Custom.
• Statistical.

During the checking, we evaluate the overall impression, confidence level, site architecture, clarity and sufficiency of the functionality, cross-browser, design, content, usability of elements of interaction.